Question details

Assignment 1 LASA 2 Strategic Plan and Self-Reflection Summary
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Table of Contents

Executive summary. 2

Part I: Global Economy and Factor affecting Harley-Davidson. 3

Motivation for expansion. 3

Risk factors. 4

Part II: Corporate Leadership. 5

Organization culture. 5

Organizational Design. 6

Leadership. 7

Ethical Organization Characteristics. 7

Learning Organization Characteristics. 8

Part III: Strategic plan summary. 9

Strategic plan. 9

Marketing strategy. 9

Swot Analysis. 9

Conclusion. 10

Strategy Recommendations. 11

References. 14










Executive summary

Harley Davidson is a multinational company and has been able to market its brands of high powered successfully in the global market. The company brands include heavy weight motor cycles and its success is contributed through transformational marketing, management and manufacturing. Therefore, the management of Harley Davidson manufactured brands that offer a lifestyle that many individuals ought to attain. The company has been in business for more than 100 years and has been a leader in the motor cycle industry globally. The company has more than 1500 dealerships globally. The company have 30 per cent US motor cycle market. In US and globally, the heavy weight motor cycles markets is very competitive with the major players such as Honda, Suzuki, Yamaha etc. Thus, the competitions in the industry are based on the factors such as warranties, styling, reliability, quality, price, product feature, warranties and customer preferences. Harley-Davidson is a well-known company for its differentiated products that have continuously stood out from norm. Therefore, Harley-Davidson should embrace more advertisements on their products to attract more customers and increase their market share. In addition, Harley-Davidsonshould also 

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