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Assignment 2-External and Internal Environments
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Assignment 2: External and Internal Environments

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Apple Inc.

            Apple Inc. is one of the leading and largest companies in the manufacture and distribution of computer hardware and consumer electronic products. While the company has been in the industry for quite some time, it came to the limelight in early 2000s, particularly with the introduction of the iPod. However, many breakthroughs were yet to come in the last years of the decade (Datamonitor Report, 2011). The introduction of the iPhone in 2007 surely did place Apple Inc. on the world because the iPhone set pace for the current intense competitive level existing in the Smartphone market. The introduction of the iPad changed everything in the tablet industry because then companies in the smartphone and tablet market have innovated smartphones and tablets to match the standards of the iPhone and iPad. Nonetheless, Apple has continued to capitalize on new product generation as evidenced in the evolution of the iPhone to iPhone 3G, 3GS, iPhone 4 and currently iPhone 4S(Datamonitor Report, 2011). Equally, since its introduction, the iPad has evolved to the iPad 2 and currently the more improved and enhanced new iPad. The iPad is a multi-purpose device that enables users to browse the internet, read e-books, play games, and entertain 

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