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MGT 488 Week 3-Summary Question
$ 10.00

Based on your readings and discussions from this week ... What is a business-level strategy?

According to Hitt, Ireland, & Hoskisson (2009), “A business-level strategy is an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets” (p. 98).

What is the purpose of a business-level strategy?

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