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Fin 370 week 3 team assignment
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Strategic Initiative Paper Learning Team A











Learning Team A will describe the relationship between strategic and financial planning. (2011) defines strategic planning as the process of determining a company’s long-term goals and then identifying the best approach for achieving those goals. (2011) defines financial planning as long-term profit planning aimed at generating greater return on assets, growth in market share, and at solving foreseeable problems. The team will explore the differences and similarities between these two initiatives and how Walt Disney uses both processes. The team will be using the Disney annual reports to explain the effects, costs, and risks of the Disney strategic and financial plans.

Strategic Planning Initiative

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