Amazon.com website started in 1995 as a place to buy books because of the unique customer experience the Web could offer book lovers. During the first 30 days of business, Amazon.com fulfilled orders for customers in 50 states and 45 countries - all shipped from his Seattle-area garage. (Wikipedia. Amazon.com)
Technology. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Amazon.com led the charge in bringing electronic books into the mainstream with its Kindle e-readers. The technology also keeps track of readers’ progress through books, even if they’re reading on multiple Kindles, phones, or computers (Amazon, 2011).
Communications. Customer Relationship Management (CRM) and Information Management (IM) support Amazon’s business strategy. The company can best manage the disruptive innovation as well as technology through active communication channel between alliances and partnerships with their respected publishers as well as other online retailers and technology providers as a strategic notion (Amazon, 2011).
Security. Amazon employs Netscape Secure Commerce Server using the Secure Socket Layer protocol which stores all credit card details in a separate database which is not internet accessible removing off the possible entry for hackers. (Wikipedia. Amazon.com)