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BUS 445-W2 - Assignment - Customer satisfaction survey
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“Customer Satisfaction Survey”

Theresa M. Odom

BUS 445

Ernesto Saborio

February 1, 2015


Customer Satisfaction Survey

            The first step in developing a customer satisfaction survey is to determine its purpose and they should be designed to provide results with the information needed to make decisions (Evans, 2011).  These questions need to be directed and created to gather the needed information from the target customer.  Once the target customer is decided, then who is conducting the survey needs to be decided and will determine 

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