Youth-Oriented Consumer Economies
There are various environmental factors that affect the marketing strategies for consumers. Youth markets are growing, and this affects the breakdown of variables for the current consumer economy. “Consumer economy refers to the concept that evaluates an assortment of adjustments in recent consumption stages as well as the changes in society, capital, and demography over a period of time” (White, 2012). Since the youth market, based on the baby boom within the last sixty years, is the largest group for consumerism it is important to know what marketing tactics are used best for an international target market. The purpose of this paper is to analyze the micro and macro environmental forces that influence the youth market in China and India, based on western-style trends displayed in the United States.