1) Susan Rojas is applying for a position in the marketing department of a local corporation. Although Greg Ellis is the director of this department, she has been instructed to send her resume and other documents to Jeff Cohen, manager of the human resources department. Jeff screens all applications before sending those of qualified candidates on to appropriate department heads. Jeff is:
A. a watchdog
B. an auxiliary audience
C. the primary audience
D. a gatekeeper
2) Tara Houser e-mails a colleague Dan Brothers to suggest that he be the lead writer in preparing a comprehensive business plan for the company. The task will be rather time-consuming. Tara tells Dan that “the president will certainly be impressed with whoever heads up this project”, which is persuasive because
A. Dan will gain key leadership experience that will work in his favor when he applies for his promotion.
B. Dan can help out his colleague so she does not have to take on this additional responsibility herself.
C. the company will be able to secure additional financing once it has a business plan.
D. the president will be able to use the document to communicate expansion plans to stockholders.
3) Which of the following is NOT a gatekeeper?
A. A program director at the National Science Foundation who screens all grant applications to ensure conformity to the application criteria before forwarding them to the review board.
B. The HR director of a large university who screens all internal applicants for eligibility before sending applications to the interviewers for a specific position.
C. A receptionist for a small business who opens the mail and then date-time stamps each piece before passing it on to its owner.
D. An account executive who approves a marketing plan before it is submitted to the client.
4) A written message is preferable to an oral one for all of the following EXCEPT
A. minimizing undesirable emotions.
B. getting an immediate response.
C. presenting extensive or complex financial data.
D. discussing many specific details of a law, policy, or procedure.
5) If a document will be a detailed guide or if it contains instructions, you must do all of the following EXCEPT
A. group steps into five to seven sub-processes if there are many individual steps.
B. present all the details in lengthy paragraphs so that the readers get all the information they need.
C. check to be sure that all steps are in chronological order.
D. number steps or provide check-off boxes so that readers can easily see which steps they have completed.