1) Tara Houser e-mails a colleague Dan Brothers to suggest that he be the lead writer in preparing a comprehensive business plan for the company. The task will be rather time-consuming. Tara tells Dan that “the president will certainly be impressed with whoever heads up this project”, which is persuasive because
A. Dan will gain key leadership experience that will work in his favor when he applies for his promotion.
B. the company will be able to secure additional financing once it has a business plan.
C. the president will be able to use the document to communicate expansion plans to stockholders.
D. Dan can help out his colleague so she does not have to take on this additional responsibility herself.
2) Susan Rojas is applying for a position in the marketing department of a local corporation. Although Greg Ellis is the director of this department, she has been instructed to send her resume and other documents to Jeff Cohen, manager of the human resources department. Jeff screens all applications before sending those of qualified candidates on to appropriate department heads. Jeff is:
A. a watchdog
B. the primary audience
C. a gatekeeper
D. an auxiliary audience
3) Which of the following would NOT be related to a discourse community in a factory?
A. Supervisors have an open-door policy that encourages workers to stop in and chat.
B. Extensive evidence and documentation is required to convince a manager to deviate from a company routine.
C. Certain topics should not be brought up in the presence of upper management.
D. Additional funding has been allocated for the research and development of more energy-efficient manufacturing.
4) A written message is preferable to an oral one for all of the following EXCEPT
A. minimizing undesirable emotions.
B. presenting extensive or complex financial data.
C. discussing many specific details of a law, policy, or procedure.
D. getting an immediate response.
5) Which audience has political, social, or economic power; pays close attention to the transaction between you and the primary audience; and may base future actions on its evaluation of your message?
B. Auxiliary audience
C. Watchdog audience
D. Secondary audience