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Explain the concept of value-enhancing benefits by giving THREE
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Module O

ne—Introduction to Supply Chain Management



Define supply chain management in your own words.

Is how company organizes their productions, resources and materials that need to consolidate

the productions process and reduce cost of their product on a daily basis.


Explain the concept of value-enhancing benefits by giving THREE examples of

benefits that may be realized by a firm that successfully manages its supply chain.

-Higher levels of customer service

-It monitors the operational procedures from start to finish in order to identify costly and

unnecessary procedural steps.

-It increases the efficiency of its productions cycle while placing downward pressure on its

costs as safeguard to maintain, where possible, increase profibility.


Explain the difference between logistics and supply chain management.

Logistics if the since of planning, organizing, and managing activities that provide goods or

services or control the movement of goods and the related supporting activities all within a

system designed to achieve specific objectives and also the detailed organization and

implementation of a complex operation.

Supply Chain Management is if a company makes a part of the product purchased from a

supplier and sold to a customer. SCM is operation as efficient as possible and generating the

highest level of customer satisfaction at the lowest cost.


List three concepts used by supply chain managers in an attempt to make a firm more

flexible and responsive to customers' changing needs:

- Mass customization

-Lean manufacturing

-Quick response

ESSAY QUESTIONS (8–10 sentences)


Discuss the differences between supply chain partnerships of the past and those that have

developed today.

Modern supply chain partnerships today


– They include a small number of partners that understand the value of long-term contracts

that value quality, speed and flexibility as much as cost.

– Partners in modern supply chain partnerships can look at each other as a way of achieving

their main goal which is pleasing the end customer.

-Nowadays partnerships focus a little more in delivery service, customization and the higher

quality of the product.

Partnerships in the past:

– Companies in the past didn’t want to have a partnership with anyone. They were most likely

to just work against their “partners”

-They didn’t want anyone to have their information.


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-Partnerships were all about the low cost and less about the quality. They would basically

bargain for supplies and services.


List the four elements of supply chain management and provide a short description of

each of the four elements. What types of failures might each of those elements create within

the supply chain? Why might those results be linked to errors in a particular element?


Operations Elements

This element takes into account the processing of materials and

components into finished products or services. Operations is also responsible for creating the

right amount of product that will meet the demand needs of the customer within an

appropriate period of time, while still satisfying their specific needs in terms of quality, cost,

customization, and timely delivery.

Mistakes in operations can cause shortages, stock outs, high inventories, low inventories,

excessive operational costs, late deliveries, low-quality end-items, defects, or dangerous end-



Integration Elements

This element involves planning and coordination required to create a

flawless supply chain. It requires management to inform all supply chain parties of how

important it is for them to share information, articulate their needs, and develop relationships.

Poor supply chain integration will cause conflicts between supply chain partners, late

deliveries, tardy production, overproduction, under production, poor forecasting, over

purchasing, material shortages, long lead times, high operational costs, excessive waiting

times, and excessive inventories.


Purchasing Elements

this is the filling of requisitions through a process of finding

suppliers, developing supplier alliances, managing suppliers, strategic sourcing, supplier

certification, and purchasing the correct amounts of product with the proper balance of

quality, speed, and flexibility at a price that will still provide acceptable return.

Some of the mistakes in purchasing can cause low-quality end-items, high inventories, stock

outs, excessive cost of goods sold, interruptions in production, or excessive operational costs.


Logistics Elements

This is focused on delivering products to customers at the right time,

quality, and volume. The distribution elements include transportation, warehousing, break-

bulking, packaging, containerization, and any services related to developing and keeping a

distribution itinerary.

Mistakes in distribution can cause shortages, stockouts, excessive operational costs, damaged

end-items, high pilferage rates, delivery errors (wrong item to the wrong destination), and lost



Starbucks sells coffee and other items and consumables through their tens of thousands

of worldwide outlets. Starbucks must satisfy its worldwide clientele with premium-quality

beverages, foods, and products that are representative of the Starbucks name and image.

What approach does Starbucks use to distribute their premier, beverages, foods and products

that are representative of the Starbucks name and image?

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