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Student Name: _håkon
MGMT1001 s1 2013 – ‘Spot Collection’
Bring to tutorials week beginning 18 March 2013
Topic 2: What is Management?
Textbook question: answer Question 2 in the ‘Discussion Questions’ for the Case study
Managing McDonald’s Australia
on page 36.
Catriona Nobel’s role as a CEO in McDonalds Australia is to make strategies and goals for
the company in the long term. The goal will always be to make money, and to continue doing
that you have to develop and improve all the time. Her job will be to find out how the
company will be as an entity and then organize and plan to achieve the goals. She will also
need to lead people so they understand her ideas and how she wants the company to be. In
the end Nobel will have to control that people are doing what she wants them to do, and that
they are working in the right way.
A first assistant manager would do the same activities as Nobel (organize, plan, lead,
control), but they wouldn’t spend equal time on the different activities. A first time assistant
manager would use more time on leading than a CEO. This is a result of that a CEO doesn’t
work so close the employees as a first time manager, which therefore have to use more
leading skills to make employees do as they are supposed to. The time spending on
organize would also differ. This comes from that the first assistant manager has someone to
organize for him/her. For that reason the need for organizing decreases. This is the same for
planning and controlling. In big firms it is often regulations and routines made for controlling
the employees. This makes more time for the first assistant manager to lead the employees
with present and personal communication.
Write 200 words summarising Cunliffe’s argument.
Cunliffe wrote about management from the beginning, the development and the always
lasting changes in management. The point in include the very beginning of management
was to show how it has changed through time. How new thoughts, more experiments, more
studies and an opinion of leadership as more important, has changed management through
history. Cunliffe also raise issues as that reality isn’t the same as theory, and that
management is shaped after different cultural opinions and that it needs different
management in different cultures. She continues with theories about how a manager is
affected of knowledge, and that knowledge unconsciously will give you rules about what’s
wrong and right.
Managers are in theory supposed to be rational agents, doing the best for the firm. To be as
rational as possible it can be smart with techniques as do a little acting, use rhetoric and
linguistic. All this for your employees to do their best and the best for the company. I think in
the end, the main thing Cunliffe tries to say is that you will have endless with studies, ideas,
ideologies, manager methods and all other theoretical knowledge, but you will have to find
out yourself how you will use the knowledge to think critically, explore new ideas and not
lean back on other ideas.
What are the key issues in the case study “Challenge The Boss or Stand Down?”(max. 200
One key issue is if Tom should do what he thinks is best for the company or if he should do
what is best for his job. After trying to do the best for the company without getting anywhere
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the issue if is he will still fight for his believe in what’s best for the company or if he is going
to listen to Frank to save his job.
Keeping the job will make sure he earns money, look good at his CV and be a safe choice in
difficult economic times as long the firm is going well. It will also mean that Tom will have to
continue working under Frank that he doesn’t like. He will also feel he is under constant
evaluation and will always feel pressure to do what Frank feels. Is that a position he want to
be in? Is it an environment he wants to work in?
Could he afford to be without job with new condo and car?