Question details

Participate in the discussion board called M8 What do you recommend
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Review the ROI of SMM presentation.

Review the Calculating ROI document, and the ROI of Social Media Class Example. Try to work out the solutions to the three sample social media campaigns on your own. Then review the ROI of Social Media Class Example KEY. You may ask questions in the related discussion board named “M8 Questions about ROI”. You do not need to upload your work on this part since it is not graded. It is designed to show you how to do the calculations and you will need to be able to do this to complete the next part which is graded.

After you complete your Class Example in the prior step, complete the ROI of Social Media Worksheet. Upload your solution to the ROI dropbox by the deadline indicated in the calendar. I will grade this submission on the degree to which you attempt to complete the assignment, not the accuracy of your solution. The solutions will be provided in a file called ROI of Social Media Worksheet Key which will become available the day after the submission deadline. If you do this well and understand it, you will be prepared for one of the questions on the final exam.

Participate in the discussion board called M8 What do you recommend? which is related to this assignment. You must make your posts by midnight on the deadline indicated in the calendar. No credit for posts that appear after the solution is released.

 

M8:

Considering the information you have reviewed and the ROI calculations you have performed for the ROI of Social Media Worksheet (not the class example), what should the client do in the future? Which of the campaigns should the client continue with?

What should they do with any that you do not recommend? Is there any way to salvage them, and what would you try differently?

Available solutions