Assignment 2: In-Depth Audience Analysis
Locate your local Chamber of Commerce’s community profile either online or in printed
material that describes your local community. Write a three to four (3-4) page paper on the
1. Illustrate the message’s view of the audience and stakeholders based on the
2. Create your own analysis of the community stakeholders and audience using
the demographics, geographics, psychographics, sociographics, usergraphics,
and webographics described in this chapter.
3. Give two recommendations that would improve the message, based on
4. Provide your rationale as to why your version would be better than the original.