Unit 1 - Individual Project
Collapse Assignment Overview & "Go To" Links
This assignment is the Common Assignment
Details Scenario Learn Read
- Online Deliverables:
Developing Advertising and Public Relation-based Objectives
View objectives for this assignment
- Assignment Details
- Learning Materials
- Reading Assignment
Looking for tutoring? Go to Smarthinking
Collapse All | Expand AllCollapse All | Expand All
Assignment Details Assignment Description
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
Using the bank scenario as a guide, discuss the following:
- Create advertising and public relations objectives that align to each one of the bank’s strategic goals. Be sure to use the specific, measurable, achievable, relevant, and time-bound (SMART) methodology.
- Demonstrate how each objective aligns directly to an organizational goal.
- Discuss the importance of using specific objectives to meet the organizational goals from measurement, accountability, and return on investment perspectives.