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Create advertising and public relations objectives that align to
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Unit 1 - Individual Project 

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Assignment Overview

This assignment is the Common Assignment

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Assignment Overview

Type: 

Individual Project

Unit: 

Developing Advertising and Public Relation-based Objectives

Due Date: 

Mon, 5/23/16

Grading Type: 

Numeric

Points Possible: 

100

Points Earned: 

0

Deliverable Length: 

1,000–1,200 words

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Assignment Details Assignment Description

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Using the bank scenario as a guide, discuss the following:

  • Create advertising and public relations objectives that align to each one of the bank’s strategic goals. Be sure to use the specific, measurable, achievable, relevant, and time-bound (SMART) methodology.
  • Demonstrate how each objective aligns directly to an organizational goal.
  • Discuss the importance of using specific objectives to meet the organizational goals from measurement, accountability, and return on investment perspectives.
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