Question details

Which of the following represent types of interests?
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Business and Society
Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
1) Which of the following represent types of interests?
a) Advocacy groups
b) Special interest
c) Activist groups
d) All of the above
2) Which of the following is not an organized interest group that directly impacts the automo-
bile industry?
a) United Auto Workers
b) Trial lawyers
c) American Association of Automobile Manufacturers
d) Mothers Against Drunk Driving
3) Which of the following is not a primary public institution in the nonmarket environ-
a) Legislatures
b) The executive branch
c) The World Court
d) Administrative agencies
4) Which of the following is a powerful force for providing information to officeholders
regarding the likely consequences of policy alternative for their constituents and the
public more broadly?
a) United Auto Workers
b) Newspapers from advocates of some position
c) Lobbying
d) None is correct
5) Which one of the following makes up the Administrative and regulatory agencies
arena in which nonmarket issues for the automobile industry are addressed?
a) Congress
b) Environmental Protection Agency
c) European Union
d) All of the above
Unit 1 Examination
Business and Society
6) Which auto company was targeted by the environmental groups seeking to mobilize
the public to support greater fuel economy?
a) General Motors
b) Hummer
c) Toyota
d) Saturn
7) Which of the following is NOT a source of nonmarket issues?
a) Moral concerns
b) Institutional change
c) Interest group activity
d) Crash of the stock market
8) What is the following new theory called: ‘under which firms could be held liable if
their stock prices fell significantly when the firms’ projections of future earnings had
been favorable?
a) Fraud on the market
b) Fraud on the nonmarket
c) The common factor
d) Collective deception
9) In terms of strategy and nonmarket issue life cycle, Nike found itself reacting to what
rather than shaping the development of the issue?
a) The government only
b) Their own culture
c) Others’ actions
d) None are correct
10) Nonmarket issue life cycle and strategy ranges from what to what on the continuum
of time?
a) Issue identification; enforcement
b) Interest group formation; enforcement
c) Legislation; administration
d) Issue identification; administration
Unit 1 Examination
Business and Society
11) The most effective means of integrating nonmarket strategies and market strategies is
to what?
a) Consider both strategies
b) Consider only nonmarket strategies
c) Consider only market strategies
d) Consider neither but come up with new strategies
12) ______ is a foundation for market or competitive strategy because it is a source of
competitive advantage.
a) Timing
b) Lobbying
c) Positioning
d) Marketing
13) Nonmarket positioning is influenced by a firm’s
a) finances.
b) market strategy.
c) customers.
d) competition.
14) What was the primary concern for eBay in its positioning for a certain type of space?
a) Market
b) Consumer
c) Legal
d) Moral
15) The collection of diverse interests, viewpoints, and preferences of the individuals in
society is known as what?
a) Public individualiality
b) Common sense
c) Public sentiment
d) Public wants and demands
Unit 1 Examination
Business and Society
16) BP managed its environment in many ways. One way that it solidified its positioning
relative to the natural environment was to what?
a) Move away from oil production and distribution of gasoline
b) Change its symbol and slogan
c) Join the Green Party
d) Appoint only environmentalists to its Board of Directors
17) Law-making and rule-making take place in what type of space?
a) Social
b) Legal
c) Political
d) Commercial
18) What space has Microsoft largely ignored, relying instead on its aggressive approach
to markets?
a) Legal
b) Public sentiment
c) Political
d) Nonmarket
19) Positioning can also have its perils. Which of the following companies has been lob-
bied heavily to increase its commitment to its own causes?
a) Xerox
b) GM
c) Microsoft
d) Starbucks
20) Firms deploy nonmarket capabilities to do what?
a) Add value
b) Beat the competition
c) Create new markets
d) Try new strategies
Unit 1 Examination
Business and Society
21) Which of the following are parts of the framework for the analysis of nonmarket is-
a) Screening
b) Analysis
c) Choice
d) All of the above
22) The societal significance perspective of news media coverage assumes the following
roles, except:
a) maintaining democracy
b) the First Amendment protects the news media in assuming its role in the
c) informing citizens of unjust behavior
d) protecting the government, the president and the Congress from themselves
23) Using the Audience Interest/Societal Significance continuum, which of the following
rates highest on both?
a) Poverty
b) Environmental protection
c) International trade
d) The economy
24) Which of the following makes an issue more newsworthy?
a) The degree of urgency
b) A celebrity being involved with an issue
c) If the issue contains controversy or conflict
d) All are correct answers
25) According to well-known journalist Edwin Newman, “What is news on television often
depends on _____________?”
a) what the editor wants covered
b) where your reporters and cameramen are
c) what the month is
d) what you covered last

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