Which description best fits Andrews? For clarity:
- A differentiator competes through good designs, high awareness, and easy accessibility.
- A cost leader competes on price by reducing costs and passing the savings to customers.
- A broad player competes in all parts of the market.
- A niche player competes in selected parts of the market.
Which of these four statements best describes your company's current strategy?
Andrews is a broad cost leader
Andrews is a niche differentiator
Andrews is a niche cost leader
Andrews is a broad differentiator