2. Group Assignment – Strategy development
Pankaj Ghemawat’s well-known “AAA Triangle” framework to describe three generic approaches to global value creation.
Adaptation strategies seek to increase revenues and market share by tailoring one or more components of a company’s business model to suit local requirements or preferences.
Aggregation strategies focus on achieving economies of scale or scope by creating regional or global efficiencies; they typically involve standardizing a significant portion of the value proposition and grouping together development and production processes.
Arbitrage is about exploiting economic or other differences between national or regional markets, usually by locating separate parts of the supply chain in different places.
You should discuss with your lecturer a global business that you plan to review.
Examples of global businesses are:
Car industry – especially Peugeot in China
Milk Industry – especially the competition between Australian and New Zealand companies (also look at Saputo).
On-line retailing – especially Alibaba vs. Amazon
Container Shipping – start with Maersk
Other businesses as agreed with your lecturer.
This is a group assignment. Every member of the group is expected to be able to discuss all areas of the report. You should meet many times and discuss the issues identified in the report.
Each member of the group will be responsible for bringing at least two journal articles to the discussion. Each student will be identified in an appendix to the assignment along with the two journal articles this student brought to the discussion and a short paragraph about why these journal articles are relevant to the assignment. The ideas from these journal articles will be captured and discussed in the main body of the report.
All ideas in the report must be referenced using Harvard Referencing.
In the first half of the report you introduce ideas, then, in the second half of the report you will discuss and evaluate these ideas to identify what is most important.
This is a short report, so fill it with ideas and discussion. Descriptive material has negligible value and should be avoided. We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles.
In business you will be expected to produce short well-argued reports. This is where you both develop and demonstrate that skill.
(500 words, week 11, 20 marks)
Demonstrated knowledge of theory.
Capacity to apply this theory to the development of a new strategy for the Renault-Nissan Alliance.
The comprehensiveness of the list of issues identified.
The clarity of exposition.
The quality of the discussion and evaluation of the issues identified
The integration of ideas from journal articles