Question details

Individual assignment 2: Marketing Issues Summary
$ 20.00

A mobile phone company will be releasing a wearable device.  This device will perform 3 roles:

Establishing identity

Controlling other devices (phone, music, TV, lighting, etc)

Telling the time

Responding to voice commands.


You have responsibility for developing a report identifying the key elements to be included in the marketing plan for this device.


You should bring at least two relevant Journal articles to the discussion. 


Report (800 words)

Written report should focus on key ideas with an associated journal article for each idea and a discussion of which ideas are most important and why.            

The report should demonstrate a knowledge of theory and an appreciation of how to apply this theory to real world problems.

The report should be tightly argued with small steps of logic.   

Key Recommendations must be clear

Harvard referencing is required

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