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Created by a student group, to highlight the major strengths of the
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View the following short tutorial on creating a SWOT analysis: https://www.youtube.com/watch?v=pSCa2kTMAo8&feature=fvw

Once you have reviewed the tutorial, view the following video, created by a student group, to highlight the major strengths of the McDonald's Corporation: https://www.youtube.com/watch?v=G3Qkh9Hoeuk

Then read the following article describing some potential threats and weakness areas for McDonald's: http://www.fastcompany.com/679925/competition-how-mcdonalds-will-kill-itself-killing-starbucks

Also, view the following video clip and see if you can glean some additional weaknesses or threats: https://www.youtube.com/watch?v=S9__23-zjhM

Also, browse the web for other articles/videos that may help you better understand possible McDonald's Strengths, Weaknesses, Opportunities, and Threats.   

After viewing the videos, reading the articles and browsing the web, list at least 5 Strengths, 5 Weaknesses, 5 Opportunities and 5 Threats that pertain to McDonald's.  Additionally, based on the Business Plan Tips video, identify whether each SWOT item would be considered high or low probability and high or low impact.  Based on your findings, what three SWOT items would you recommend McDonald's use to help create their strategic planning?  

Your thoughtful input should reflect application of concepts studied in this module, and should reflect proper use of English grammar, spelling, punctuation, word usage, sentence structure, and paragraph structure.

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