The final project for this course is the creation of a
Delta Air Lines
The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan you created in MBA 560: Marketing and Strategy. The CSR addendum will include a brief discussion of the mission, vision, and values of the company; the impact of trends in corporate culture and social responsibility on business ideas; and the potential ethical or regulatory issues that affect the corporate strategy and brand development. The CSR addendum will conclude with a discussion of the best potential outcome of the company’s CSR efforts and the intrinsic and extrinsic rewards for the company. For this milestone, submit the Background Information portion of the final project (Section I), describing the company and business product, service, or other idea from the business plan you developed in MBA 560: Marketing and Strategy.
Specifically, the following critical elements must be addressed: • Concisely describe the company, its service or product, and business idea. Include the company’s publicly traded name and stock symbol if these exist. • Identify the target stakeholders and their relationship to the mission, vision, and values of the company.