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You need to follow the guidelines indicated in the
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You need to follow the guidelines indicated in the assignment Please ensure to number all your steps 1.0, 1.2, as indicated in the assignment None of the below areas were covered / explained 3.1 company ownership 4.3.1 competition and buying patterns 5.2 competitive edge


Your Block 2 for your Business Plan will require that you develop the following objectives which will be integrate part of the first five sections of the business plan.  As a model and guide use the "table of contents" for "The Daily Perc" Business Plan in pages 50 to 73.

(The Chapters related to this Block 2 are 4,5 and 6)

4.0 Market Analysis Summary

       4.1 Market Segmentation

       4.2 Target Market Segment Strategy

       4.3 Industry Analysis       

5.0 Strategy and Implementation Summary

       5.1 Products

       5.2 Competitive Edge

       5.3 Marketing Strategy

        5.4 Sales Strategy

              5.4.1 Sales Forecast




Entrepreneurship: Starting and Operating a Small Business (3rd Edition)

ISBN-13: 9780132784085

ISBN-10: 0132784084

Authors: Steve Mariotti; Caroline Glackin

Edition: 3

Binding: Paperback

Publisher: Pearson

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