Question details

Select a product of which you will export to a foreign
$ 15.00


International Business



Select a product of which you will export to a foreign country.  After your product is chosen, decide on a foreign country to which you will export.  In developing your Export Business Plan, you will present the following information:


I. Purpose – why has the plan been written


II. Table of Contents


III. Executive Summary – this is short and concise and covers the principal points of the report and is prepared after the plan has been written


IV. Introduction – what product and foreign country did you select and why


V. Situational Analysis – describe the product to be exported


VI. Country History – present a brief history of the country as it relates to its origins and trade history


VII. Cultural Overview – what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product


- Consumer attitudes toward product


- Educational levels – ability to comprehend instructions, ability to use product


- Languages – labels, instructions


VIII. Political Environment – present an overview of the governance structure of the country along with any legal-political forces


- Certain features required or prohibited


- Label and packing requirements


IX. Export Marketing Plan – present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening


X. Economic Development – how developed is the country and how will this influence the success of your product


- Purchasing power


- Wages


- Infrastructure


XI. Summary


For further detail regarding the components of your Export Business Plan, please see pages 363-364 and 390 of our text.


Your paper is to be a minimum of 5 pages in length and be in APA format to include:


The use of headings and subheadings

Times New Roman 12-point font

Double-spaced lines

Two spaces after punctuation

1 inch margins

Paragraphs with a minimum of 3 sentences

The first line of each paragraph should be indented 1/2 inch

Include in-text citations for each thought that is not your own (information derived from another source)

A reference (or works cited) page For assistance with APA formatting please review the following resources:


Title: Publication Manual of the American Psychological Association, Sixth Edition


Authors: American Psychological Association


ISBN-13: 978-1-4338-0559-2</>pPublisher: American Psychological Association

Available solutions