Question details

The marketing plan is the central instrument for
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Subject :- Strategy Marketing

Unit 2 Assignments

(Developing)Marketing Strategies and Plans Marketing Strategy

Complete Unit 2 Individual Written Assignment below in APA format with references.

(follow chapter 2 for answer) find attachment for E-Book  

no plagiarism.  page citation is must from text book chapter 2  (start from  page number 32)


Written Assignment:

Q1. The marketing plan is the central instrument for directing and coordinating the marketing effort. It operates at two levels: strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. The tactical marketing plan specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels, and service. Identify and explain the elements of a tactical marketing plan for a new and unique kind of cola that claims to be good for your health. Approximate length: 3-4 paragraphs.

Q2. In the central role of strategic planning, only a handful of companies stand out as master marketers—Procter & Gamble, Southwest Airlines, Nike, Disney, Nordstrom, Wal-Mart, and McDonald's to name a few. Look them up and explain the various reasons why they succeed in standing out to customers? Make sure and identify strategic marketing concepts from your readings. Approximate length: 3-4 paragraphs.

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