Question details

A company’s reputation takes years to build, but it may
$ 20.00

Master in Marketing

Module integrated marketing communication

Mixed methods and promotional mix

Continued from mixed methods work :

A company’s reputation takes years to build, but it may be destroyed in minutes. An organisation’s credibility may very well be based on its marketing campaign and the integrity behind the methods used in its communications. A strategy including mixed methods may be used to build a community around a brand’s value and build trust with customers.

To complete this work, in 1000 words:

  • Review the Required Learning Resources ) please find attached files and below references).
  • Discussing ways in which your experiences are similar or different.
  • Asking probing questions to learn more about Mixed methods and promotional mix.
  • Expand the topic to new but relevant areas.

 

(No plagiarism)

References

Clow, K.E. & Baack, D.E. (2015) Integrated advertising, promotion, and marketing communications. Global ed./7th ed.New York: Pearson Education Limited.

  • Chapter 11, ‘Database and direct response marketing and personal selling’, pp.326-355
  • Chapter 12, ‘Sales promotion’, pp.356-383

Top of Form

 

Mark as complete

Bottom of Form

 

Erevelles, S. & Fukawa, N. (2013) ‘The role of affect in personal selling and sales management’, Journal of Personal Selling and Sales Management, 33 (1), pp.7-24.

Use the University of Liverpool Online Library to find this article.

Top of Form

 

Mark as complete

Bottom of Form

 

Garrido-Morgado, Á. & González-Benito, Ó. (2015) ‘Merchandising at the point of sale: differential effect of end of aisle and islands’, Business Research Quarterly, 18 (1), pp.57-67.

Use the University of Liverpool Online Library to find this article.

Top of Form

 

Mark as complete

Bottom of Form

 

Krishnakumar, M. (2014) ‘The role of visual merchandising in apparel purchase decision’, IUP Journal of Management Research, 13 (1), pp.37-54.

Use the University of Liverpool Online Library to find this article.

Top of Form

 

Mark as complete

Bottom of Form

 

Opriş (Căs Stănilă), M. & Brătucu, G. (2013) ‘Visual merchandising window display’, Bulletin of the Transylvania University of Brasov. Series V: Economic Sciences, 6 (2), pp.51-56.

Use the University of Liverpool Online Library to find this article.

Top of Form

 

Mark as complete

Bottom of Form

 

Reid, M., Thompson, P., Mavondo, F. & Brunsø, K. (2015) ‘Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions’, Journal of Marketing Management, 31 (3), pp.247-268.

Use the University of Liverpool Online Library to find this article.

Top of Form

 

Mark as complete

Bottom of Form

 

Shannahan, R.J., Bush, A.J., Moncrief, W.C. & Shannahan, K.L.J. (2013) ‘Making sense of the customer's role in the personal selling process: a theory of organizing and sensemaking perspective’, Journal of Personal Selling & Sales Management, 33 (3), pp.261-276.

Use the University of Liverpool Online Library to find this article.

Top of Form

 

Mark as complete

Bottom of Form

 

Media (Required)

Mullin, R. (2012) Sales promotion [Video]. London: Henry Stewart Talks, 2012. Available from: http://hstalks.com.ezproxy.liv.ac.uk/main/view_talk.php?&& (Accessed: 20 August 2015).

Available solutions