Question details

WT1330: Project paper
$ 30.00

PROJECT DESCRIPTION

Project Introduction:

This course has a comprehensive two-part project. In this project, you will go through a case study and answer some questions by applying the concepts covered in the course.

 

In Project Part 1, you will answer questions on the use of information systems as a business strategy to achieve a competitive advantage. In addition, you will suggest changes in the information systems of the Web site discussed in the case study. In Project Part 2, you will answer the questions on database technology, ethical and social issues raised by information systems, and the use of information systems in enhancing the decision-making process and achieving customer intimacy.

 

Course Objectives Tested:

1. Explain the significance of information systems in your career.

3. Describe how competitive advantage can be achieved with information systems.

5. Discuss the role of database technology in business.

8. Explore the use of information systems technology to achieve operational excellence and customer intimacy.

  1. Describe the use of information systems in enhancing the decision-making process and managing knowledge.
  2. Evaluate the challenges in developing and using new information systems.
  3. Analyze the major ethical and social issues raised by information systems.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PROJECT SUBMISSION PLAN

 

Project

Part

Description/Requirements of Project Part

Evaluation Criteria

Part 1  

Amazon.com Case Study: Part 1

“Amazon.com began as an online bookseller and rapidly outpaced traditional brick-and-mortar businesses like Barnes and Noble, Borders, and Waterstones.

Management at the traditional companies responded by having their IS support personnel build Web sites to compete. But upstart Amazon.com moved on ahead, keeping its leadership position on the Web by leveraging its new business model into other marketplaces, such as music, electronics, health and beauty products, lawn and garden products, auctions, tools and hardware, and more.

It cleared the profitability hurdle in the fourth quarter of 2001 by achieving a good mix of IS and business basics: capitalizing on operational efficiencies derived from inventory software and smarter storage, cost cutting, and effectively partnering with such companies as Toys ‘‘R’’ Us Inc. and Target Corporation.1 In 2008, Amazon.com once again changed the basis of competition in another market, but this time it was the Web services business. Amazon.com Web services offers clients the extensive technology platform used for Amazon.com, but in an ondemand fashion for developing and running the client’s own applications.”

 

Source: How Amazon Cleared the Profitability Hurdle by Robert Hof, BusinessWeek Online, February 4, 2002. 

 

Perform more research on Amazon.com on the Internet using the following keywords:

Amazon.com

Online bookseller

Your instructor will use the following points for evaluating your performance in this assessment:

Have you applied the five competitive forces model to evaluate how Amazon.com has applied an IT strategy to attain a competitive advantage?

Have you suggested two changes that you would like to make to the

Amazon.com Web

site and the reasons for doing so?          Have you suggested the appropriate tool, BPR or TQM, for making the changes?

 Have you submitted the project on time?

 

Project

Part

Description/Requirements of Project Part

Evaluation Criteria

 

One-click shopping

Amazon.com’s supply chain partners

Amazon.com’s information systems

Amazon.com Web services

 

On the basis of the case study and your research, address the following:

Using D’Aveni’s hypercompetitive framework, analyze Amazon.com’s strategy and the type of market disruption it has created.

Apply the five competitive forces model to evaluate how Amazon.com has been successful in keeping ahead of other businesses by the efficient use of an IT strategy.

Analyze the Amazon.com Web site and suggest two changes that you would like to make to it and the reasons for doing so. On the basis of the type of changes you have suggested, explain whether you would go for BPR or total quality management (TQM) to transform the Web site.

Submission Requirements:

Submit your responses in a three-page Microsoft Word document through the Questa Learning Plan.

Due: Week 3

Grading Weight: 15%

 

Part 2

Amazon.com Case Study: Part 2

On the basis of the case study presented in Project Part 1 and your research, address the following:

   Amazon.com lets its customers sell used books alongside the new versions of those books. Explain whether this is an ethical business practice or whether it unfairly undermines the market for new books.

Your instructor will use the following points for evaluating your performance in this assessment:

   Have you given an opinion on whether Amazon.com’s

 

Project

Part

Description/Requirements of Project Part

Evaluation Criteria

 

Identify two situations in which the Amazon.com Web site would need to use a database.

Identify four questions that a business manager would like data-mining software to answer to better understand the customers of Amazon.com.          Explore the Amazon.com Web site to determine whether it is well designed for interacting with its customers. Justify your opinion with valid examples. Determine three items of customer data that the Web site gathers for building customer intimacy.

Submission Requirements:

Submit your responses in a three-page Microsoft Word document through the Questa Learning Plan.

Due: Week 6

Grading Weight: 15%

 

practice of selling used books is ethical?

Have you identified two situations in which

Amazon.com would need to use a database?       Have you identified four questions that a business manager would like data-mining software to answer to better understand the customers of

Amazon.com?

Have you given an opinion on whether the Amazon.com

Web site is well designed for customer interaction? Have you justified your opinion with relevant examples? Have you determined three items of customer data that the Web site

Project

Part

Description/Requirements of Project Part

Evaluation Criteria

 

 

gathers?       Have you submitted the project on time?

 

 

(End of Project Description)

 

Available solutions
  • WT1330: Project paper
    $30.00

    PROJECT DESCRIPTION Project Introduction: This course has a comprehensive two-part project. In this project, you will go through a case study and answer some questions by applying the concepts covered in the course. In Project Part 1, you will answer questions on the use of information systems as a business s

    Submitted on: 08 Dec, 2017 05:57:44 This tutorial has not been purchased yet .
    Attachment: amazonm.docx