An airplane manufacture assembles a plane in one location and the workers and equipment go to the airplane when they need to work on it. This is an example of a ________.
A) Fixed-position layout
B) Product layout
C) Cellular layout
The purpose of this legislation is to reduce unethical corporate behavior, protect investors from the possibility of fraudulent accounting activities by corporations, and decrease the likelihood of future corporate scandals. It is the:
A) Securities and Exchange Commission (SEC).
B) Sarbanes-Oxley Act (SOX).
C) Generally Accepted Accounting Principles (GAAP).
In conducting financial analysis of the company, external parties often use:
A) Specialized internal reports
B) Financial statements
C) Better Business Bureau Rating
After planning the production process at a manufacturing plant, the next step is to determine the:
A) Technological infrastructure
B) Plant layout
C) Labor requirements
What is the primary purpose of product placement?
A) To increase consumer awareness of products
B) To get products to the customer
C) To assemble inputs that go into the production process
When an individual impersonates another user or site to act in a malicious way, it is called:
A) A Trojan horse
C) A worm
A firm’s strategic plan and its marketing plan both start with ____.
A) Focus on customers
B) Social responsibility
C) Sales projections
A ________ chart is useful when the production process is fairly simple and the activities aren’t interrelated.
A secure computer network that links computers that operate in offices in different states or regions is a:
A) Local area network
B) Wide area network
Elaine has just opened a new business near campus that is a combination of a laundromat, a nail salon, and a tanning studio. There is an accounting firm located just down the street and Elaine is paying them to do all of her accounting. At the end of the first quarter (three months of business), Elaine has several questions about how things are going. If she wants to understand how much total cash has come into the business this quarter, then she should look at the ________ that her accountant has prepared.
A) The Statement of Cash Flows
B) The Statement of Owner’s Equity
C) The Income Statement
What is the basic structure of the Federal Reserve System?
A) There are 12 district banks, a Board of Governors and a Federal Open Market Committee.
B) The combination of all private banks in the U.S. excluding Savings and Loans banks.
C) There is one major bank located in Washington D.C. with branch banks located in several major cities.
Over a given period under normal working conditions, the maximum quantity of goods that a manufacturing facility can produce is called its:
The software used to design models of potential products is called ________.
A) Computer-aided manufacturing (CAM)
B) Computer-aided design (CAD)
C) Computer-created design (CCD)
Using outside vendors to manufacture entire products, components or provide services is called ________.
A) Resource alignment
B) Manufacturing strategy
When Apple introduced the first iPhone, it was priced substantially higher than other mobile phones at the time. But because it was also the latest technology, Apple was confident it would sell well. This is an example of:
B) Penetration pricing
C) Odd-Even pricing
A creditor, such as a bank, would review a company’s cash and other assets that can easily be converted into cash to determine its:
B) Break-even point
C) Owner’s equity
What is the important first step in any marketing research project?
A) Development of an approach to the problem
B) Research design formulation
C) Problem definition
Elaine has just opened a new business near campus that is a combination of a laundromat, a nail salon, and a tanning studio. There is an accounting firm located just down the street and Elaine is paying them to do all of her accounting. At the end of the first quarter (three months of business), Elaine has several questions about how things are going. If she wants to understand how much money she has put into the business so far, then she should look at the ________ that her accountant has prepared.
A) The Statement of Owner’s Equity
B) The Statement of Cash Flows
C) The Balance Sheet
"Higher price equates to higher quality," is an example of a ________ pricing strategy in action.
Accounting has collected data on the length of time it takes Wanda’s Widgets to pay its bill every month while sales has collected data about which model of widgets they purchased last quarter. Shipping has been tracking the number of orders that Wanda’s has returned over the last year. Belinda, the sales manager is going to make a personal visit to Wanda’s Widgets and needs information to inform her conversation with the owners. When she makes her request, the information manager will use the ________ to obtain the data to analyze.
A) Enterprise resource planning system
B) Data mine
C) Data warehouse
Elaine has just opened a new business near campus that is a combination of a laundromat, a nail salon, and a tanning studio. At the end of the first quarter (three months of business), Elaine wants to see if she has made a profit so she makes an appointment to meet with her accountant. When she gets to the appointment, her accountant will review which of the following financial statements with Elaine?
A) Statement of Owner’s Equity
B) Balance Sheet
C) Income Statement
To calculate the net income from business operations a manager would apply which of the following equations?
A) Net income = liabilities + equity
B) Net income = total revenue – total expenses
C) Net income = debts – credits
Every week, the grocery store chain Great Seals advertises weekly specials and coupons, hoping to attract customers with great sale prices. This is an example of:
A) High/low pricing
B) Prestige pricing
C) Everyday low pricing
Which of the four Ps is defined as creating goods and services to offer customers?