Question details

Develop an international marketing strategy for the UAE based company going global
$ 80.00

 

 

(Report & Presentation are required)

 

Guidelines:

 

  • Assume you are UAE based company
  • Expanding to Saudi Arabia
  • Apply what you have learnt during the semester, using the three step approach:
    1. Environmental Analysis
      • The barriers (tariff and non-tariff)
      • Free trade Agreement with other countries?
      • Language and Cultural aspects (chapter 4)
      • Hofstefe’s cultural analysis
      • Market profile analysis (additional document attached)
    2. Strategy Development:
  • Assume you are a SME and develop strategies accordingly
  • Market entry strategies (chapter 10)
  • Branding and Product strategies (Chapter12,15)
  • Competitive advantage?
    • Distribution strategies (chapter 17)
    • Price strategies (chapter 18)
    • Promotion strategies (chapter 19)

Additional guideline:

  • There is no page limit
  • Use 1.5 line apace throughout he report
  • Font Times New Roman
  • Font size 12
Available solutions