Best Practices Analysis for Building a Digital Brand
Write a 1,400- to 1,750-word analysis of a digital brand.
- Analyze social media practices used for a specific brand.
- Evaluate the brand's digital footprint across channels.
- Determine what their customers search for, what devices they use, which social networks they use, the websites and apps they use, and when and how often each is used.
- Does their messaging support their brand position with these customers?
- Does the social media footprint effectively move their customers through the buyer's decision-making process?
Format your paper consistent with APA guidelines.