Strayer MKT 100 Week 9 Quiz 3 (latest 2014)
People's needs to grow, develop, and achieve their full potential are referred to by Maslow as ____ needs.
After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual
Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective
Changes in an individual's thought processes and behavior caused by information and experience is called
Business markets are typically divided into four categories. These categories are
retailers, wholesalers, services, and nonprofit firms.
producer, manufacturer, reseller, and government.
producer, reseller, government, and institutional.
manufacturer, wholesaler, retailer, and services.
reseller, retailer, government, and institutional.
Churches, charitable organizations, and private colleges are considered ____ buyers.
____ is(are) a major threat to the sales success of jointly demanded products.
Proliferation of brands
Inelastic demand simply means that
buyers will not make a modified rebuy purchase.
demand depends on how many items are purchased.
a price increase or decrease will not significantly change the demand for an item.
when price goes up, demand goes down.
when supply is reduced, the price will increase.
The Common Market of the Southern Cone (MERCOSUR) includes countries from
the Pacific Islands.
The purchase of products from a foreign source is called
The United States' prohibition against importing cigars from Cuba is an example of a(n)
The Grummond Group buys computer peripherals in industrialized countries and sells them to customers in developing countries. Grummond is most likely classified as a(n)
____ are people who gather information and organize content generated by critics and creators.
The ability to obtain digital information is referred to as
LinkedIn is a social networking site geared toward
The most popular video-sharing website is
The development of a container and graphic design for a product is called
The width of a product mix is measured by the number of product
dimensions in the product line.
features in each brand.
items in the product line.
lines a company offers.
specialties a company offers.
The last group to adopt a new product, ____, is oriented toward the past and is suspicious of new products.
Sales start at zero and profits are negative during the ____ stage of the product life cycle.