Question details

Individual Assignment: Research Analysis for Business
$ 25.00

Purpose of Assignment 

This week students will review and revise their Week 3 Research Analysis for Business Signature Assignment based on economic analysis and the feedback provided by their facilitator. Students will also expand their Week 3 analyses to evaluate the challenges of expanding their chosen company's production to a foreign market.

 

About Your Signature Assignment

This signature assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments might be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements. 

 

Assignment Steps 

 

Revise your Week 3 assignment, Research Analysis for Business, using the feedback provided by your facilitator. This Week 6 report should only include one conclusion, so you will need to rewrite the conclusion you included in your Week 3 assignment, Research Analysis for Business. 

 

Select a foreign market in which to expand your chosen product. If you wish, you may use one of the countries your team analyzed in their Week 5 Comparative and Absolute Advantage Assignment. 

 

Prepare a minimum1,750-word report addressing the points listed below. The use of tables and/or charts to display economic data over the time period discussed is highly encouraged, you may submit any economic data in Microsoft® Excel® format in a separate file. You may use the U.S. Department of Labor's Bureau of Labor Statistics (BLS), U.S. Dept. of Commerce's Bureau of Economic Analysis (BEA), the Federal Reserve of St. Louis's FRED data, the CIA World Fact Book, World Bank data, and World Trade Organization, or other appropriate sources you might find on the Internet or in the University Library. The new sections of your report should:

  • Evaluate current global economic conditions and their effects on macroeconomic indicators in your selected country. Provide forecasts for population growth, gross domestic product (GDP) growth, GDP per capita growth, export growth, and sales growth.
  • Evaluate any competitors' existing production in the chosen country.
  • Assess sales forecasts in the selected country by using the Federal Reserve of St. Louis's FRED data, the CIA World Fact Book, World Bank data, World Trade Organization, or other appropriate sources you might find on the Internet or in the University Library.
  • Categorize the type of economy that exists in your selected country as closed, mixed, or market. What is the difference between these types of economies and how might this affect your expansion?
  • Assess how your chosen country's current credit market conditions, especially interest rates and the availability of financing, affect demand for your product or service and your planning or operating decision for your production in that country.
  • Analyze the role of the selected country's central bank on that country's economy.
  • Compare the availability, education, and job skills of the work force in the selected country. Discuss any additional challenges of international production, such as political stability, availability of government financing or other incentives, threat of capital controls, and exchange rate risks.
  • Explain any additional supply chain challenges you anticipate if attempting to make your product in your chosen country and selling the product in other countries.
  • Based on the data gathered and analysis performed for this report write a conclusion in which you:
  • Create business strategies, including price and non-price strategies, based on your market structure to ensure the market share and potential market expansions and explore global opportunities for your business in a dynamic business environment and provide recommendations.
  • Develop a recommendation for how the firm can manage its future production by synthesizing the macroeconomic and microeconomic data presented.
  • Propose how the firm's position within the market and among its competitors will allow it to take your recommended action.
  • Recommend strategies for the firm to sustain its success going forward by evaluating the findings from demand trends, price elasticity, current stage of the business cycle, and government.
  • Recommend any comparative advantages your company will have over competitors currently operating in that country, and defend your position, either for or against, expanding your company's production into your chosen country based on your research. 

 

Integrate with the Week 3 Individual Assignment, and incorporate corrections and suggestions from the instructor's feedback. The final report should be a minimum of 2,800 words. 

 

Cite a minimum of three peer reviewed sources not including the textbook. 

 

Include all peer-reviewed references and government economic data sources/references from Week 3. 

 

Format your assignment consistent with APA guidelines.

 

Tutorial help on Excel® and Word functions can be found on the Microsoft® Office website. There are also additional tutorials via the web offering support for Office products.

Grading Guide

 

Content

Met

Partially Met

Not Met

Comments:

Identified the market structure student’s chosen firm operates in, analyzed student’s chosen firm’s current market share, and identified the firm’s local/global competitors.  Analyzed the barriers to entry in this market to illustrate the potential for new competition and its impact on firm’s future in the market.

X

 

 

 

Identified and explained trends in current macroeconomic indicators for last three years including:

  • Current stage of the business cycle.
  • Real gross domestic product (GDP).
  • Inflation as measured by the consumer price index (CPI).
  • Unemployment rate.
  • Federal funds rate.
  • Current rate for borrowing funds such as the so-called “prime rate.”

 

 

X

Starbucks in part of the micro-economy. Therefore, its operation cannot be utilized as macroeconomic data. Review your material for insight on macroeconomic data.

Evaluated trends in demand over last three years and explained their impact on the industry and the firm. Included quarterly (last two quarters) and annual sales (last three years) figures for the product student’s firm sells. Created business strategies by analyzing information and data related to the demand for and supply of firm’s product(s) to support student’s recommendation for the firm’s actions. Included a graphical representation of the data and information used in student’s analysis.

 

 

X

What demand in the coffee industry? Employ Starbucks sales data for the past three years for the firm’s demand analysis, quarterly data preferred.  Refine your assessments to fit the analysis

Examined available, current data and information, such as pricing and the availability of substitutes, and explained how student could determine the price elasticity of demand for firm’s product. Assessed how the price elasticity of demand impacts the firm’s pricing decisions and revenue growth.

 

X

 

You discussed the competitors, but never analyzed pricing, elasticity and related issues

Applied the concepts of variable and fixed costs to firm for informing its output decisions. Analyzed how different kinds of costs (labor, research and development, raw materials) affect the firm’s level of output.

 

 

X

Improve your paper to include discussion in this section

Based on the data gathered and analysis performed student’s conclusion included:

  • Business strategies, including price and non-price strategies, based on market structure to ensure the market share and potential market expansions. Also included exploration of global opportunities for student’s business in a dynamic business environment and provided recommendations.
  • A recommendation for how the firm can manage its future production by synthesizing the macroeconomic and microeconomic data presented.
  • Proposal for how the firm’s position within the market and among its competitors will allow it to take your recommended action.
  • Recommended strategies for the firm to sustain its success going forward by evaluating the findings from demand trends, price elasticity, current stage of the business cycle, and government policies. 

 

X

 

A refine to your analysis mentioned above would greatly improve your recommendations.

Cited a minimum of three peer-reviewed references and a minimum of two government economic data sources/references.

X

 

 

 

The analysis is a minimum of 1,050 words in length.

X

 

 

 

 

 

 

 

Total Available

Total Earned

 

 

 

7

3/7

 

 

 

 

Writing Guidelines

Met

Partially Met

Not Met

Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

X

 

 

 

Intellectual property is recognized with in-text citations and a reference page.

X

 

 

 

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

X

 

 

 

Sentences are complete, clear, and concise.

X

 

 

 

Rules of grammar and usage are followed including spelling and punctuation.

X

 

 

 

 

 

Total Available

Total Earned

 

 

 

3

3/3

 

 

 

 

Assignment Total

#

10

6/10

 

Additional comments:

 

 

 

 

 

 

 

Available solutions