Question details

Managerial Analysis
$ 30.00

Individual Assignment: Research Analysis for Business

 

Purpose of Assignment

 

The purpose of this assignment is the creation of a research analysis. Every day, consumers make millions of decisions that impact the marketplace and influence firms’ decisions. Firms use economic concepts, models, and other “tools” of economics to help determine pricing, output, and profit maximization. As an MBA student of economics, you can apply the “tools” of economics to microeconomic and macroeconomic data to create recommendations for how firms can maximize revenue, profit and market share.

Resources Required

 

Tutorial help on Excel® and Word functions can be found on the Microsoft® Office website. There are also additional tutorials via the web offering support for Office products.

Grading Guide

 

Content

Met

Partially Met

Not Met

Comments:

Identified the market structure student’s chosen firm operates in, analyzed student’s chosen firm’s current market share, and identified the firm’s local/global competitors.  Analyzed the barriers to entry in this market to illustrate the potential for new competition and its impact on firm’s future in the market.

X

 

 

 

Identified and explained trends in current macroeconomic indicators for last three years including:

  • Current stage of the business cycle.
  • Real gross domestic product (GDP).
  • Inflation as measured by the consumer price index (CPI).
  • Unemployment rate.
  • Federal funds rate.
  • Current rate for borrowing funds such as the so-called “prime rate.”

 

 

X

Starbucks in part of the micro-economy. Therefore, its operation cannot be utilized as macroeconomic data. Review your material for insight on macroeconomic data.

Evaluated trends in demand over last three years and explained their impact on the industry and the firm. Included quarterly (last two quarters) and annual sales (last three years) figures for the product student’s firm sells. Created business strategies by analyzing information and data related to the demand for and supply of firm’s product(s) to support student’s recommendation for the firm’s actions. Included a graphical representation of the data and information used in student’s analysis.

 

 

X

What demand in the coffee industry? Employ Starbucks sales data for the past three years for the firm’s demand analysis, quarterly data preferred.  Refine your assessments to fit the analysis

Examined available, current data and information, such as pricing and the availability of substitutes, and explained how student could determine the price elasticity of demand for firm’s product. Assessed how the price elasticity of demand impacts the firm’s pricing decisions and revenue growth.

 

X

 

You discussed the competitors, but never analyzed pricing, elasticity and related issues

Applied the concepts of variable and fixed costs to firm for informing its output decisions. Analyzed how different kinds of costs (labor, research and development, raw materials) affect the firm’s level of output.

 

 

X

Improve your paper to include discussion in this section

Based on the data gathered and analysis performed student’s conclusion included:

  • Business strategies, including price and non-price strategies, based on market structure to ensure the market share and potential market expansions. Also included exploration of global opportunities for student’s business in a dynamic business environment and provided recommendations.
  • A recommendation for how the firm can manage its future production by synthesizing the macroeconomic and microeconomic data presented.
  • Proposal for how the firm’s position within the market and among its competitors will allow it to take your recommended action.
  • Recommended strategies for the firm to sustain its success going forward by evaluating the findings from demand trends, price elasticity, current stage of the business cycle, and government policies. 

 

X

 

A refine to your analysis mentioned above would greatly improve your recommendations.

Cited a minimum of three peer-reviewed references and a minimum of two government economic data sources/references.

X

 

 

 

The analysis is a minimum of 1,050 words in length.

X

 

 

 

 

 

 

 

Total Available

Total Earned

 

 

 

7

3/7

 

 

 

 

Writing Guidelines

Met

Partially Met

Not Met

Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

X

 

 

 

Intellectual property is recognized with in-text citations and a reference page.

X

 

 

 

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

X

 

 

 

Sentences are complete, clear, and concise.

X

 

 

 

Rules of grammar and usage are followed including spelling and punctuation.

X

 

 

 

 

 

Total Available

Total Earned

 

 

 

3

3/3

 

 

 

 

Assignment Total

#

10

6/10

 

Additional comments:

 

 

 

 

 

 

 

Available solutions
  • Managerial Analysis
    $30.00

    Individual Assignment: Research Analysis for Business Purpose of Assignment The purpose of this assignment is the creation of a research analysis. Every day, consumers make millions of decisions that impact the marketplace and influence firm

    Submitted on: 27 Aug, 2017 02:37:17 This tutorial has not been purchased yet .
    Attachment: 10509327.docx