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MKT 421 Entire Course
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MKT 421 Week 1 Understanding Marketing and Customer Relationships

Purpose of Assignment 

Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand. 

Assignment Steps 

Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image 

Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth. 

Develop at least a 1,050 word response to the following using the scenario above:

Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.

Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?

Determine how your own personal brand links to the organization’s customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.

Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library. Note: Failure to utilize these resources will result in severe markdowns.

Format your paper consistent with APA guidelines. 

Click the Assignment Files tab to submit your assignment.

 

MKT 421 Week 2 Learning Team Charter

Overview

In this course, your team will work together to complete a few assignments. This chartering assignment is designed to help you apply your project management skills to understand the scope of your project, then break the project into goals, tasks, responsibilities, resources, and milestones. The assignment also asks you to discuss and answer some questions that will lay the foundation for developing your project.

Beyond the Standard Charter

You will notice that this chartering process goes beyond your standard University of Phoenix Charter by helping your team create a project plan for team success by providing you with opportunities to define your deliverables, recognize the connections between the deliverables and other classroom activities, determine your timelines and milestones, identify each team member’s expected contribution, and answer questions that lay the foundation for building your projects.

Putting “I” in “Team”

Important to note is the section for defining learning team expectations related to participation, collaboration, communication, team contributions, assignment deadlines, and other considerations. Please take the time to discuss and document how your team will address each area and any challenges that may arise.  It is important to understand that we are “Putting ‘I’ in ‘Team'”. In short, we will recognize and reward individuals according to their contributions to team output, not according to their team membership. This means that individual grades may be different from the team grade depending on each individual’s contribution to each team deliverable.

Completing This Assignment

Do the following to complete this assignment:

Review the Charter and Project plan.

Review the weekly Learning Team deliverables.

Complete the provided Learning Team Charter and Project Plan, including the following: team member contact information, project by week, learning team expectations, team discussion questions.

Learning Team Leader submit the assignment for the team.

Click the Assignment Files tab to submit your assignment.

 

MKT 421 Week 2 Solving the Problem: Five-Step Marketing Research Approach Individual Powerpoint/Oral Presentation

Purpose of Assignment 

The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization’s survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario’s dilemma. 

Assignment Steps 

Resources: Marketing: Ch. 2: pg. 40-46, 54-69; Ch. 3: pg. 72-92; Ch. 8: pg. 207-227; Ch. 9: pg. 242-257; Week 2 video

Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You’ve noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement.

Create a 15 to 20 slide (not counting the cover slide and reference slide) Microsoft® PowerPoint® presentation with speaker’s notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing.

Address the following in your role as marketing manager:

Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing.

Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem’s solution.

Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario.

Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research.  What are the pros and cons of each?

Define what it means to differentiate a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help increase target market interest.

Explain how differentiation will help position the organization.

Cite a minimum of two peer-reviewed sources with one being from the textbook or the University Library. Note: Failure to utilize these resources will result in severe markdowns.

Format your presentation consistent with APA guidelines. 

Click the Assignment Files tab to submit your assignment.

 

MKT 421 Week 3 Components of a Marketing Plan Part 1: Product, Target, Strategy Planning, Positioning, and Brand

Purpose of Assignment 

Marketing plans help coordinate an organization’s departments and activities toward a mutual benefit between the organization and the consumer. Well thought out marketing plans contain both internal and external research aimed at understanding who the customer is, what they want, and any barriers the company may encounter in meeting customer demands. This research and information allows the company to create strong strategies and realistic goals. Part 1 of this two-part learning team assignment is designed to place students in the role of a company marketing team demonstrating to the CEO and Stakeholders why and how their new product/service should be launched. This assignment assesses the company, the target market and product, and identifies potential obstacles a company may face when deciding to launch a new offering will be identified. 

Assignment Steps 

Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46 and 54-69; Ch. 3: pg. 72-92; Ch. 11: pg. 292-309; Week 1 video

Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company’s launch of a new and unique product/service (not already offered). Your marketing team’s mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company’s goals. In this first half of the project, you will be reporting to the board and CEO about the target, the product’s strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand’s position in the competitive environment. 

Create a company name and decide what real business world industry it operates in. 

Create a new and unique (not already offered) product or service the company will be launching.

Obtain your instructor’s approval for the team’s product or service before beginning this project by having the Team Leader private message the instructor with the following: 

Your solicitation should include:

Name and description of the product or service

Name and description of the organization behind the product or service

Why it is of interest to you.

Your assurance that it has sufficient research resources and heft to carry you through all of the elements, and enables you to demonstrate your knowledge and gravitas of the course subject matter.

Create at least a 1,450 word report covering the following:

Describe the organization, who are they, what industry they operate in, their mission and values, as well as what makes them different from other organizations.

Explain your new and unique product/service and include packaging, labeling, and warranty if applicable. How will this add value and differentiate the brand and product from the competition, while encouraging the target market to buy?

Identify your target market and what segmentation criteria you use to identify it.

Prepare a SWOTT analysis.

Identify and describe the top three real business industry competitors for your company and how your company’s brand is positioned in comparison.

Cite a minimum of three peer-reviewed sources. One must come from the course textbook or videos and one from the University Library. Note: Failure to utilize these resources will result in severe markdowns.

Format your paper consistent with APA guidelines. 

Click the Assignment Files tab to submit your assignment.

Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.

 

MKT 421 Week 3 Mapping the Product Life Cycle (PLC) Learning Team Powerpoint/Oral Presentation

Purpose of Assignment 

The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies and organizations continue to maximize the value of their products and services with their target over time. The purpose of this assignment is to give students the opportunity to understand how each stage in the PLC creates a need for adjustment to marketing strategies and allows students to assess what action(s) need to be taken. 

Assignment Steps 

Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309

Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit.

Create a 15 to 20 slide (not counting cover slide or reference slide) Microsoft® PowerPoint®presentation with speaker’s notes covering the following criteria:

Develop a slide setting the theme and goals of the presentation.

Define and discuss the PLC concept and its importance to marketing managers.

Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.

Describewhat company/organization and product/service you are using.

Create one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples.

Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored.

Cite a minimum of two peer-reviewed sources with one coming from the textbook or the University Library. Use in-text citations in the presentation slides and speaker’s notes to demonstrate your research. Note: Failure to utilize these resources will result in severe markdowns.

Format your presentation consistent with APA guidelines. 

Click the Assignment Files tab to submit your assignment.

Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.

 

MKT 421 Week 4 Components of a Marketing Plan Part 2: Price, Promotion, Environment, and the Concept to Commercialization Process

Purpose of Assignment 

The purpose of this assignment is to continue to have students place themselves in the role of a marketing research and planning team leader while completing the last half of the team’s project that was started in Week 3. Students will be researching and making decisions on price setting, promotion strategies, environmental forces/scanning, and steps to bringing their company’s product from concept to commercialization. 

Assignment Steps 

Resources: Marketing: Ch. 1: pg. 4-10; Ch. 3: pg. 72-92; Ch. 8: pg. 210-223; Ch. 10: pg. 274-281; Ch. 13: pg. 350-352; Chapter 17: pg. 472-475; Ch. 18: pg. 519-526; Ch. 19: pg. 556-558 

Scenario: Using the same “approved” organization and product/service you used in the Week 3 written learning team assignment and the same scenario, you will be presenting the following analyses to the board of directors and stakeholders. They will be using these analyses to make their final decision on how, and if, to launch your company’s new and unique product/service.

Develop at least a 1,450 word analysis addressing the following:

Conduct an environmental scan for your company focusing on which of the five external forces the company is likely to be impacted by and what actions they will need to take to overcome them.

Select and describe the price strategy your company will use to launch its product/service. Why is that strategy the best choice and will it need to be adjusted over the duration of the Product Life Cycle (PLC)? Why or why not?

Select four of the following methods and explain how they should be used by your company. Explain the reasoning why they align best with your target segment and product:

Advertising

Public relations

Traditional Digital marketing

New Digital marketing techniques (describe)

Sales promotion

Direct marketing

Event marketing

Outdoor

Analyze how your company will implement the New-Product Development Process (seven stages) to bring your product/service from concept to commercialization.

Cite a minimum of three peer-reviewed sources.At least one source should be from the text and at least one source from the University Library. Note: Failure to utilize these resources will result in severe markdowns.

Format your paper consistent with APA guidelines. 

Click the Assignment Files tab to submit your assignment.

Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.

 

MKT 421 Week 4 Distribution Channel Article Review

Purpose of Assignment 

A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. 

Assignment Steps 

Resources: University Library article on distribution channels in marketing that is not more than five years old; Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46, 54-69; Ch. 15: pg. 408-420; Ch. 16: pg. 438-447; Week 4 video 

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion. 

Select an article from the University Library that is less than five years old on the role of distribution channels in marketing.

Compose at least a 1,050 word article review covering the following:

Define what a distribution channel is and discuss why it is important to the marketing process.

Discuss the differences between direct and indirect distribution channels.

Introduce the article and its author(s) and give a brief summary of its core message(s).

Analyze the relationship distribution channels have to maintaining a satisfied target market.

Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.

Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.

Cite a minimum of two peer-reviewed sources with one being the article from the University Library. Note: Failure to utilize these resources will result in severe markdowns.

Format your paper consistent with APA guidelines. 

Click the Assignment Files tab to submit your assignment.

 

MKT 421 Week 5 Signature Assignment: The Entrepreneurial Marketing Manager

About Your Signature Assignment 

Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.

Purpose of Assignment 

The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad. 

Assignment Steps 

Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video 

Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.

Develop a 1,050-word analysis addressing the following:

Describe your organization’s mission, vision, and values.

Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.

Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’ success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these conclusions.

Select two of the following departments and explain marketing’s role in coordinating their distinct functions:

Distribution

Customer Service

Advertising and Public Relations

Research and Design

Sales

Operations or Manufacturing

Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.

Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.

Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library. 

Format your assignment consistent with APA guidelines. 

Click the Assignment Files tab to submit your assignment.

 

Available solutions
  • MKT 421 Entire Course
    $65.00

    MKT 421 Week 1 Understanding Marketing and Customer Relationships Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand. Assignment Steps Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth. Develop at least a 1,050 word response to the following using the scenario above: Provide a definition of marketing from th

    Submitted on: 19 Aug, 2017 05:25:22 This tutorial has not been purchased yet .