Question details

Individual Assignment: Price and Channel Strategy
$ 20.00

Purpose of Assignment (Company is Burts Bees) I attached the assignment from week 1. Please use that per the instructions.

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. 

Assignment Steps 

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  • Price and Place/Distribution:
    • Distribution Strategies
    • Channels, Mass, Selective, Exclusive
    • Positioning within channels
    • Dynamic/Static Pricing Strategies
    • Channel tactics (Pricing)
    • Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

 

University of Phoenix: School of Business

 

 

 

 

 

 

 

 

Price and Channel Strategy Grading Guide

 

MKT/571 Version 10

Marketing

 

Individual Assignment: Price and Channel Strategy

 

 

Grading Guide

 

Content

Met

Partially Met

Not Met

Comments:

Student’s plan for setting price and a distribution model (place/distribution) addresses at least three elements from the Price and Place/Distribution list provided here:

·         Price and Place/Distribution:

o    Distribution Strategies

o    Channels, Mass, Selective, Exclusive

o    Positioning within channels

o    Dynamic/Static Pricing Strategies

o    Channel tactics (Pricing)

o    Daily pricing, promotion pricing, List pricing

 

 

 

 

The plan is a minimum of 700 words in length.  Note:  Charts/graphs/tables do not count toward the word count.

 

 

 

 

 

 

 

 

Total Available

Total Earned

 

 

 

6

#/6

 

 

 

 

Writing Guidelines

Met

Partially Met

Not Met

Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

 

 

 

 

Intellectual property is recognized with in-text citations and a reference page.

 

 

 

 

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

 

 

 

 

Sentences are complete, clear, and concise.

 

 

 

 

Rules of grammar and usage are followed including spelling and punctuation.

 

 

 

 

 

 

Total Available

Total Earned

 

 

 

2

#/2

 

 

 

 

Assignment Total

#

8

#/8

 

Additional comments:

 

 

 

 

 

 

 

Available solutions