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Ethical Standards for Advertisement 2
$ 12.00

APA Format, No word limit


Choose a product or service from these examples:

·         Fast food

·         Class of consumer product

·         Personal care

·         Automobile

Research the Internet to analyze how that product or service has been advertised.

 Be sure to discuss the following:

·         Who determines ethical standards for advertising?

·         In what ways has advertising affected American culture?

·         What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.

·         Discuss some of the critical issues that may arise from the following areas:

·         Children and advertising

·         Advertising in schools

·         Health and advertising

·         Political advertising

·         Find one example of a commercial that strikes you as particularly creative and appealing:

·         What are the elements that are unusual?

·         What is the target group of the commercial?

·         How does the commercial appeal to consumers?

·         Why do you believe this commercial to be effective in brand name recognition?

·         How are ethical standards met (or pushed to their limits)?

Illustrate your findings with specific examples. List any references 

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