What is the difference between a product line and a product mix?
- What is the difference between a product line and a product mix?
- Why can an “insignificant point of difference” lead to new-product failure?
- What is a test market?
- How does a product manager help manage a product’s life cycle?
- Explain the difference between trading up and trading down in repositioning.
- What are the three major benefits of packaging and labeling?
- What is the difference between an expressed and an implied warranty?
- What are the four I’s of services?
- How does a movie theater use off-peak pricing?
- What factors will influence future changes in services?