Selecting an Internet Business Model and Designing a Web Strategy
The five business described below are based on real-world scenarios. Review each of them. Then select one business, produce a report and also answer the following questions:
- What internet business model would be appropriate for the company to follow in creating a Website?
- In what ways can the company benefit from a website?
What functions should it perform for the company (marketing, sales, customer support, internal communication, etc)?
- In what other ways might the company use the internet for its own benefit?
- Prepare a simple cost-benefit analysis of a proposal (ie: budget for the hardware, network, web design, web hosting, domain name registration etc) to implement the company’s use of the internet.