35+Integrated Marketing Communication and Customer Satisfaction
Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy
This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
- Discuss the company’s advertising strategy and how it aligns with its marketing goals.
- Discuss how the effectiveness of the advertising will be measured.
- Discuss the promotional strategies that may be used in addition to advertising.
- Develop an approach to measuring customer satisfaction with your company’s product/service.
- Discuss how gaps in customer expectations and experiences will be addressed