Running head: MARKETING PLAN
Write a 6,300 to 7,000 word paper integrating your previous Learning Team
assignments into a final Marketing Plan Paper. Address the following
information in your paper.
1. Identify the appropriate place and
promotional strategy that should be used in developing the strategic marketing
2. Develop an initial sales promotion schedule.
3. Create an advertising plan.
4. Identify public relations opportunities
for the product or service.
5. Analyze the effect of channel
management decisions on the marketing of your selected product or
6. Select appropriate distribution channels for your product
or service and address costs in terms of placement, shipping, and
7. Develop a budget for your plan.
8. Identify quantifiable elements that can be used to evaluate, monitor, and control the
effectiveness of your marketing plan