Using the product or service you chose in Assignment 1, provide a plan to reposition this product or service to a new target market. Remember this could mean a new use for the product or service you have chosen.
Write a five to six (5-6) page paper in which you:
- Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.
- Determine the types of research needed to reposition this product or service.
- Discuss the method(s) you would use to increase adoption rates.
- Determine if a new service component will provide new interest in this product or service.
- Anticipate the most likely distribution problems you would encounter and how you would address them.
- Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.