Running Head: Marketing Problems
Use a problem-solving model to solve Classic Airline’s marketing problem located on the student website. It is not required but you may use the nine-step model. You must identify and define the problem, and apply a robust problem-solving process.
Consider the internal and external pressures contributing to Classic Airline’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.
Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution.