Question details

15_MKT 421 Week 5 Individual Environmental Factors Paper
$ 10.00

Select an organization with which you are
familiar that conducts both domestic and global marketing.

 

Write a 1,050 to 1,400-word paper in which you
identify the environmental factors that affect global and domestic marketing
decisions. Address the following as they relate to the organization’s marketing
decisions:

  • Analyze the influence of global
    economic interdependence and the effect of trade practices and agreements.
  • Examine the importance of demographics
    and physical infrastructure.
  • Analyze the influence of cultural
    differences.
  • Examine the importance of social
    responsibility and ethics versus legal obligations.
  • Analyze the effect of political systems
    and the influence of international relations.
  • Analyze the influence of the Foreign
    Corrupt Practices Act of 1977, as well as the influence of local, national, and
    international legislation.
  • Explain the effect of technology.

 

Format your paper consistent with APA
guidelines.

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