Select an organization with which you are
familiar that conducts both domestic and global marketing.
Write a 1,050 to 1,400-word paper in which you
identify the environmental factors that affect global and domestic marketing
decisions. Address the following as they relate to the organization’s marketing
- Analyze the influence of global
economic interdependence and the effect of trade practices and agreements.
- Examine the importance of demographics
and physical infrastructure.
- Analyze the influence of cultural
- Examine the importance of social
responsibility and ethics versus legal obligations.
- Analyze the effect of political systems
and the influence of international relations.
- Analyze the influence of the Foreign
Corrupt Practices Act of 1977, as well as the influence of local, national, and
- Explain the effect of technology.
Format your paper consistent with APA