Analyze Ford's decision
to introduce the X-type to broaden Jaguar's appeal from niche player to major
competitor in the luxury segment.
Tata Motors recently
introduced the Nano, the world's least expensive car. The Nano fits Tata's
strategic goal of building a low-cost car for the Indian market. Give your
opinion, backed by evidence and sound reasoning, on whether Tata can succeed in
targeting both the very low end of the auto market as well as the high end.
Then, determine what would they have to do to pull it off?
Discuss the future marketing challenges of
Jaguar and Land Rover under the ownership of Tata Motors.