10_LEGO - Rebuilding the LEGO Legend Brick by Brick
Running head: LEGO CASE STUDY
LEGO: Rebuilding the LEGO Legend Brick by Brick - Approximate length, ½ page per question
- Why do you think Lego has been successful in recreating the Lego legend?
- Do you think this sort of approach is sustainable given the short attention span, instant gratification of young consumers today?
- Do you think the scope for developing the Lego narrative is in brand image-building campaigns that evoke memory and imagination or in engaging users in online dialogues which are essentially user generated?