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10_Environmental Factors
$ 10.00

Objective: Identify environmental factors that affect global marketing decisions. Materials: Course texts & reading, an internet search on an organization or your own work experience. DQ 1: In 300 words or more answer the following questions: 1. Identify a business organization that does business that does business both here in the U.S. and internationally and introduce who they are and what they do. 2. Define the term environmental factors as it applies to marketing.(Consult your text for help) 3. Identify at least one internal and two external environmental factors that impact the marketing plan for your selected organization in relation to their international business operations. 4. Demonstrate how the organization’s marketing strategies address these environmental factors? Hint: Please cite specific examples of the actions/strategies they take to overcome the environmental factors you identified. 5. Do you find their strategies successful or should they be improved? What reasoning led you to this position?

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