Running head: CRAFTING AND EXECUTING STRATEGY
Assignment 1: Crafting and Executing Strategy
Assume that you are a business owner or business professional, in a company
and industry of your choice, responsible for creating and executing the
company’s strategic plan.
Write a four to five (4-5) page paper in which you:
Develop an argument supporting the importance of a strategic plan for the
success of the defined business.
Create a mission statement for the company explaining how the mission will
be essential to the company’s success.
Create a vision statement for the company explaining how the vision
statement supports the company’s mission.
Establish five (5) key objectives for the company encompassing operational,
financial, and human resource aspects of the business and justify why each of
these objectives is essential to the success of the business.
Justify how the five (5) key objectives established support the mission and
vision statements of the company as defined in the assignment.
Use at least four (4) quality academic resources in this assignment. Note:
Wikipedia and other Websites do not qualify as academic resources.