Hoover’s Industry Index (n.d.) describes aspects the TV broadcast and cable networks industry. This industry has seen acquisitions after federal restrictions were lifted, allowing for more cross-ownership of businesses among the different media (Hoover’s Industry Index, n.d.).
In fact, in 2013, Comcast completed its purchase of media conglomerate NBCUniversal from GE and strengthened its presence in the industry. Hoover’s Industry Index (n.d.) described this industry opportunity as follows: “A variety of digital platforms provides the TV broadcasting industry with new distribution channels and revenue sources.”
Select one of these top U.S. companies competing in this industry, listed below, and complete a more in-depth analysis of its strategy (if you see your chosen company for the final project on this list, do not choose it; select a new company to research for this assignment).
- Once you have selected one of these companies, focus your analysis on Module Five topics to discuss how that company has strengthened its generic strategy through complementary strategic moves in this industry. In your analysis of its strategic moves, examine the timing of these moves.
- Then, discuss this company’s strategies for competing in international markets. How does the company enter foreign markets, complete internationally, and leverage any operations internationally? Use topics from Module Six in your analysis. Can you recommend any additional strategies for international markets?