Assignment Preparation: Activities include watching the Lynda.com videos, independent student reading, and research.
Watch the Lynda.com video, "Wayne Winston on Analytics."
Assignment: Write a 1- to 2-page proposal to your current or previous company discussing how analytics can be used in your company to improve sales through your retail outlets or customer service department. If you do not work in a retail company, then pick one where you shop.
Find a current article about analytics and write a 1- to 2-page paper discussing its relevance to this week's team assignment.