1. Describe the different types of business intelligence users at Colgate-Palmolive.
2. Describe the “people” issues that were affecting Colgate’s ability to use business intelligence.
3. What management, organization, and technology factors had to be addressed in providing business intelligence capabilities for each type of user?
4. What kind of decisions does Colgate’s new business intelligence capability support? Give three examples. What is their potential business impact?