Question details

MGT 450 Assignment 3 Starbucks Swot Analsis
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Select an organization and describe its history, products, and major competitors in a paragraph or two. Develop a SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization.



You must submit a three-to four-page paper (excluding the title and reference pages) formatted according to APA style guidelines as outlined in the Ashford Writing Center. In addition to the textbook, you must use at least two scholarly sources.



Instructions 



Locate a competing organization in your local market (or region) to help develop your SWOT analysis. You can find this information on the website for the US Chamber of Commerce. Your SWOT analysis should address the Questions to Ask on Rob Berman's blog. 

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

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