Question details

Marketing Strategy for a New Product
$ 12.00

MUST BE NEW AND ORIGINAL WORK NOT GIVEN TO OTHER STUDENTS. Write in a clear, concise, and organized manner; demonstrate ethical scholarship in the accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation. Include citations in the text and references at the end of the document in APA format.PLEASE READ INSTRUCTION CAREFULLY. IN TEXT CITATION AND MUST CITE ALL REFERENCE IN APA FORMAT--ORIGINAL WORK ONLY  


Use the same company from your Week 2 assignment (VERIZON IS THE COMPANY!!!)



Your company has decided to launch a new line of products.


Create a 10000-word report and include the following information:

  • Choose the target market for your product, and describe your target market in detail.
  • Create a new product that would appeal to your market.
  • Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
  • Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
  • Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. 

References - Your paper must have a minimum of three sources (not inlcuding the text book) from the UOP Library and web.

Format your assignment consistent with APA guidelines (this is part of your overall grade).

Available solutions